StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...
Free

Operations Management in Action - Essay Example

Cite this document
Summary
The paper "Operations Management in Action" highlights that the processes that a firm or organization undergoes to produce or deliver goods and services are collectively called operations. The paper will look into the nature of the operations of McDonald’s as a provider of fast food items…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER91% of users find it useful
Operations Management in Action
Read Text Preview

Extract of sample "Operations Management in Action"

McDonald’s can maintain its global power due in great part to its ability to constantly modify and adapt its operations processes to the demands of its customers and the social environment as well.

One particular operations process that is constantly modified by McDonald’s to keep pace with increased competition and smarter, more demanding, and less brand-loyal customers is the way it makes some of the items on its menu. One particular example was when McDonald’s considered switching to a hamburger bun that does not require toasting. Trial tests have shown that customers preferred the taste and texture of the untoasted hamburger bun (Gibson, 1995). More importantly, leaving the buns untoasted would translate into considerable cost savings resulting from reduced preparation time and the elimination of commercial toasting equipment. Considering that McDonald’s serves billions of buns for its hamburgers, chicken, and fish sandwiches, this modification in one of their operations processes would rake in millions of dollars in savings for McDonald’s as well. This illustrates two very important aspects of operations which are customer satisfaction and competitiveness (Meredith & Shafer, 2007). In addition, this move by McDonald’s illustrates that improvements made in operations can increase customer satisfaction and lower costs at the same time.

Essentially, McDonald’s has maintained its international position as the largest fast food chain in the world because it adheres to effective global strategies. These include an emphasis on global quality and service standardization and at the same time, reduction in central control, providing branches in specific parts of the world with greater variations in product and service offerings (Stonehouse & Campbell, 2004). McDonald’s is always in pursuit of ways to achieve low costs and offer low prices together with the reliable quality and value for money that it has been famous for. Since the main market of the fast food chain is the youth, McDonald’s always makes sure to know modern lifestyles and young people’s tastes so that they can appropriately innovate their products and employ effective marketing tools. These marketing tools manifest themselves through new and popular promotional campaigns and the constant redesign of their restaurants and product offerings.

Indeed, there is probably no stopping McDonald’s from continuing to grow as an international fast-food phenomenon. For as long as the company sticks to the principles that have propelled them to the top spot in the fast food industry, people will continue to flock under the golden arches.

Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“OPM 300 MOD 1 SLP Essay Example | Topics and Well Written Essays - 500 words”, n.d.)
Retrieved from https://studentshare.org/other/1406106-opm
(OPM 300 MOD 1 SLP Essay Example | Topics and Well Written Essays - 500 Words)
https://studentshare.org/other/1406106-opm.
“OPM 300 MOD 1 SLP Essay Example | Topics and Well Written Essays - 500 Words”, n.d. https://studentshare.org/other/1406106-opm.
  • Cited: 0 times

CHECK THESE SAMPLES OF Operations Management in Action

Operation management of McDonalds

The creation of these systems, the planning that precedes it and the control that keeps it in check, are the concerns of operations management.... “operations management” defined While the meanings of “operation” and “management” taken separately are commonly understood, when the two are combined an entirely different idea is formed.... Lawson (2002) perceptively pointed out that operations management is conceived of according to varying levels of scope and significance....
8 Pages (2000 words) Assignment

Operations Management in Action in Wal-Mart

Name: Instructor: Course: Date: Operations Management in action in Wal-Mart Overview of Organization Wal-Mart stores, Inc.... operations management Problems Wal-Mart faces a number of critical issues as a result of its divisional opera... Wal-Mart's operations Wal-Mart's operations are based on the divisional structure, which encompasses three distinct divisions that are Sam's Club, Wal-Mart Stores US and Wal-Mart International....
5 Pages (1250 words) Term Paper

Management - Operations Decision

From the paper "Management - Operations Decision" it is clear that generally, discontinuing a company operation or resolving to sell the main asset is significant financial action.... perations Decision Affiliation with more information about affiliation, research grants, conflict of interest and how to contact operations Decision Introduction: The fictitious business considered for this assignment is a plant operation company named AXEL, located in California US....
4 Pages (1000 words) Assignment

Operation Management: Action Research Project Two

Operational management: Principles and Concepts (Name of student) (Name of institution) Table of Contents Table of Contents 2 Introduction 3 Operation management as a discipline 4 Process stakeholders 5 Assessing process stakeholders needs 5 Incorporating corporate strategies 7 Six Sigma 8 Operation management opportunity 8 Recommended Solutions 10 Conclusion 11 References 12 Introduction Every business in the global word is striving to operate effectively in business activities....
8 Pages (2000 words) Essay

Operations And Operations Management

From the definition given by Bennett Lewis & Oakley (1998, Pg 2-3) operations management is a practical appearance of management sciences that assists organisations build up procedures to manufacture their goods and services more competently. ... ''operations management,'' then, points to making the customary managerial purposes (development, organizing, directing, and scheming) on the organisation 's operations.... In operations management, according to Johnston (1994, Pg 49-50), a great deal is made of the leader's responsibility in locating the idea, correspondence, engaging in the processes, situation and preserving prospects, and holding his or her answerability....
14 Pages (3500 words) Essay

Operations Management in Action - Zorro Organization

The paper "Operations Management in Action - Zorro Organization " states that Zorro Organization has come up with a model to combat these problems where the first step is to identify several types of operation management systems from different countries.... Operations Management in Action The main aim of every business is to create and deliver valuable goods or services to its customers.... operations management has the sole role responsibility of ensuring that an organization's business operations are both efficient and effective....
4 Pages (1000 words) Essay

Strategic analysis and covert action

A covert action is referred to as a operation that is either conducted in a political or a military manner, and whose sponsor is not known to the public.... The position of this paper is that it is unethical to combine the information gathering role, and that of a covert action to be conducted by one central institution.... ue to their roles of carrying out a covert action, the CIA loosed integrity amongst the American public.... However, it is important to denote hat little research exists on the ethical analysis of various intelligence operations, such as the covert actions and the process of collecting and disseminating information2....
4 Pages (1000 words) Essay

Operation management

In addition, operation management helps in managing different factors that are prevalent and ensures a steady growth.... By having an integrated system of proper operation management, a company can enhance its sustainability and performance on a long-term basis.... Additionally, aligning the actions of the company with its Moreover, operation management enhances the quality of services and hence develops the acceptance of the organisation among the consumers....
12 Pages (3000 words) Assignment
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us