StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...
Free

Discussion questions - Research Paper Example

Cite this document
Summary
1) The rapid advancement of information technology sector accompanied by acquisitions and mergers, and competition in the market lead both practitioners as well as academicians to concentrate on the purchase decisions by consumers in the laptop industry. It is established that…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER94.1% of users find it useful
Discussion questions
Read Text Preview

Extract of sample "Discussion questions"

Marketing The rapid advancement of information technology sector accompanied by acquisitions and mergers,and competition in the market lead both practitioners as well as academicians to concentrate on the purchase decisions by consumers in the laptop industry. It is established that post purchase services, core technical features, peripheral specifications, price and payment conditions, value added features, mobility and connectivity are the principal factors that influence laptop purchases by consumers (Feng & Elfring, 2004).

In addition, payment conditions and price factors indicate a substantial difference among companies’ customer base. Consumers’ desire for attractively designed and portable computer has forced companies to concentrate on the production of notebooks and laptops. Furthermore, price cuts, extended battery life, integrated wireless networking, and prevalence of home-offices have resulted escalation of laptop sales (Yeung, 2011). Consumers can be categorized as satisfied switchers, dissatisfied switchers, and stayers based on price and payment conditions.

Dissatisfied switchers are the consumers that give less importance to the price of the computer; rather they are obsessed with the technical features and specifications. 2) A complete and successful marketing activity implies that appropriate price, appropriate product, appropriate promotional means, as well as services and enterprise products are devoted to a particular market. According to the theory of marketing, the following market strategies will be appropriate to handle the target market of Lenovo.

Currently Lenovo puts into consideration various factors when selecting a market target. Strong brand awareness to cater for city clients who have advanced conception in the information technology. In the laptop market, the consequence of Lenovo brand is comparative advantage, so selecting such market targets can accommodate the requirements of such customers (Pan, 2005). The company should seek to persuade its customers than it offers products that are far superior in comparison to what its competitors are offering.

The main benefit that Lenovo stands to gain when products are successfully differentiated include, premium prices for its products, above average profits, an elastic demand for its products, and creates a barrier to entry of new competitors to the market. Lenovo sustainable development is consistent with a correct and unified guiding ideology. It is with an appropriate strategic plan for use and guide of its own attributes with personnel in the enterprise management plan of Lenovo, will it be capable of developing a sound system of management within the company for the health and stability.

The company should develop a series of strategies such as watching competitors rather than being focused to expanding the existing market share (Spulber, 2007). 3) Consumer preference = a + b1X1 + b2X2 + b3X3 + …+bkXkVariables:The below factors are the independent variable in the model that influence the customers’ preference of Lenovo laptops. Consumer preference is the dependent than vary with slight variation components of the independent variables (Kutner, Nachtsheim, & Neter, 2004).

Y: Consumer preference X: independent variables X1: Core technical featuresX2: Peripheral specificationsX3: Price and payment conditionsX4: Value added featuresX5: MobilityX6: Connectivitye1: Error term a and b: estimators of 0β and 1β respectivelyY1 = Ŷ1 = a + bX (Fox, 2000).Y1 = a + b1X1 + b2X2 + b3X3 +b4 X4 + b5X5 + b6X6References:Feng, S., & Elfring, J. (2004). The Legend behind Lenovo: the Chinese IT company that dares to success. Hong Kong: Asia 2000. Fox, J. (2000). Nonparametric simple regression smoothing scatterplots.

Thousand Oaks, Calif.: Sage Publications. Kutner, M. H., Nachtsheim, C., & Neter, J. (2004). Applied linear regression models (4th ed.). Boston: McGraw-Hill/Irwin. Pan, Y. (2005). Lenovo: countering the dell challenge. Hong Kong: Asia Case Research Centre, The University of Hong Kong. Spulber, D. F. (2007). Global competitive strategy. Cambridge: Cambridge University Press. Yeung, A. (2011). The globalization of Chinese companies: Strategies for conquering international markets.. Hoboken, N.J.: Wiley.

Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Discussion questions Research Paper Example | Topics and Well Written Essays - 500 words”, n.d.)
Discussion questions Research Paper Example | Topics and Well Written Essays - 500 words. Retrieved from https://studentshare.org/marketing/1592668-discussion-questions
(Discussion Questions Research Paper Example | Topics and Well Written Essays - 500 Words)
Discussion Questions Research Paper Example | Topics and Well Written Essays - 500 Words. https://studentshare.org/marketing/1592668-discussion-questions.
“Discussion Questions Research Paper Example | Topics and Well Written Essays - 500 Words”, n.d. https://studentshare.org/marketing/1592668-discussion-questions.
  • Cited: 0 times

CHECK THESE SAMPLES OF Discussion questions

Discussion Questions (Information Systems)

1.... Should producers of software-based services, such as ATMs, be held liable for economic injuries suffered when their systems fail?... Software-based services cannot be held liable for economic injuries suffered.... Also it depends upon what type of loss is suffered and who is to be blamed in the entire process....
2 Pages (500 words) Essay

Discussion Questions Week 1

Therefore, it becomes highly relevant to understand the strengths and weaknesses of a particular technology before it is being put into… The knowledge of various strengths and weaknesses of the technologies help us to evaluate its appropriateness within the work environment of the organization such that its implementation is able to promote better efficiency in Answer Prime importance of using technologies is not only improving the various processes within the system but also the overall performance....
2 Pages (500 words) Essay

Assignment: Discussion Questions (3)

With the believe amongst the Chinese that they are the middle kingdom, that is, the core of the universe, there is a likelihood of the feeling of superiority in regard to ethical and divine principles and the sense of decency.... When engaging in negotiations with the community,… is important to understand that the people have a culture of humility, endurance, self-importance and high regard for hierarchy and tradition (Shahar 2008)....
4 Pages (1000 words) Essay

Week 6 Discussion Questions

If I were the CEO of a large corporation that is giving testimony before congress relative to legislation needed for job creation, I would first focus on legislation that is designed to boost exports.... I would press congress for trade agreements with foreign governments or… I would argue that smart legislation concerning exports would boost foreign demand for goods and services originating in the United States....
1 Pages (250 words) Assignment

What Process Would You Go Through to Determine a New Concept for the Hunt Room

The first point that none of the shareholders in the discussion discussed was any type of vision or scope for the rate of return that they would expect the new Hunt Room to generate.... This is a primary question due to the fact that the slated remodeling is expected to total not… As a means to understand whether such an extravagant expense is warranted, the shareholders should most certainly withhold judgment on what the best approach would be until they have performed a bit of research to determine what level of sales increase Furthermore, there was no discussion of the target audience for which the renovations would take place....
4 Pages (1000 words) Essay

Discussion Questions week one

Davis (2014) defines a post-modern society as one that is technologically advanced and focuses majorly on consumer goods and media images.... The modern American society is dominated with… For instance, the traditional trading process has been replaced by online marketing approach.... The approach limits the physical interaction of the seller and the buyer....
1 Pages (250 words) Assignment

Alternative Dispute Resolution Method

An Alternative Dispute Resolution is a method of settlement for disputes that does not involve litigation.... The methods of ADR include early neutral evaluation, negotiation, conciliation, mediation, and arbitration.... The reason that ADR is oftentimes more beneficial than… Court litigation can take years to resolve due to the high volume of backlogs within the system....
2 Pages (500 words) Assignment

Discussion Questions 2

It entails creation of unique business vision, mission and a set of core values that… As an integral part of strategy-making, setting organizational objectives allows the company to convert its vision and mission into certain target, which can be delivering excellent discussion The development of organizational strategy is a complex process, which consists of a numerous business approaches that if employed lead to the successful performance and growth of the business....
1 Pages (250 words) Coursework
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us