StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...

Low Self Esteem and Luxury Marketing (Apples iPhone as a Luxury Product) - Dissertation Example

Cite this document
Summary
Luxury products sales declined with the onset of the global recession but as the economies revive now, luxury products are again gaining the attention of marketers around the world. Brands like Louis Vuitton, Cartier, and Gucci have started investing in their marketing campaigns…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER94.8% of users find it useful
Low Self Esteem and Luxury Marketing (Apples iPhone as a Luxury Product)
Read Text Preview

Extract of sample "Low Self Esteem and Luxury Marketing (Apples iPhone as a Luxury Product)"

Download file to see previous pages

Brands like Louis Vuitton, Cartier, and Gucci have started investing in their marketing campaigns. While old brands continue to lead the market, new luxury brands have also emerged. One such luxury product includes Apple’s iPhone. The definition of luxury has been presented by many researches and books and these have been drawn mainly through the consumers’ perception of luxury. Luxury has been known to impact the consumers through different ways. Luxury is loosely referred to products that are priced high, have a high perceived quality and provide an exceptional experience of the consumers.

Products such as the iPhone redefine the concept of luxury to a certain extent. Such products are not always targeted to the rich and affluent class but also to those consumers who wish to improve upon their self-esteem by buying luxury products. Therefore, a correlation is observed between low self-esteem and luxury products. Significance of the Study As the global market is being revived after the long global recession that struck the world in 2007, demand for luxury goods is on the increase.

This means that marketers around the world have to focus their attention back to marketing luxury goods. As the concept of luxury is being continuously redefined, luxury has been categorized into old luxury and new luxury. In the study, the aim is to evaluate the impact of self-esteem on the buying decisions of consumers

...Download file to see next pages Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Low Self Esteem and Luxury Marketing (Apples iPhone as a Luxury Dissertation”, n.d.)
Retrieved from https://studentshare.org/marketing/1466832-low-self-esteem-and-luxury-marketing-apples-iphone-as-a-luxury-product
(Low Self Esteem and Luxury Marketing (Apples IPhone As a Luxury Dissertation)
https://studentshare.org/marketing/1466832-low-self-esteem-and-luxury-marketing-apples-iphone-as-a-luxury-product.
“Low Self Esteem and Luxury Marketing (Apples IPhone As a Luxury Dissertation”, n.d. https://studentshare.org/marketing/1466832-low-self-esteem-and-luxury-marketing-apples-iphone-as-a-luxury-product.
  • Cited: 0 times

CHECK THESE SAMPLES OF Low Self Esteem and Luxury Marketing (Apples iPhone as a Luxury Product)

The Application of Consumer Behaviour Theory in the Practice of Marketing

The application of consumer behaviour theory in the practice of marketing Introduction Consumer behaviour is a broad management concept that addresses various stages a consumer goes through before they make a product/service purchase for their end use.... This paper will discuss the application of consumer behaviour theories in the practice of marketing.... Maslow's hierarchy of needs can be used to explain consumer behaviour and hence it has greater applicability in the practice of marketing....
8 Pages (2000 words) Essay

Luxury Marketing Project: LoroPiana

LoroPiana LoroPianais a luxury clothes-producing company that is based in Italy.... luxury marketing Project: LoroPiana Marketing of Luxury Karim Aouad 22.... This essay aims to set an effective luxury marketing plan for the famous luxury brand LoroPiana.... The quality of a product largely helps to attract potential buyers.... Personality: an iconic star can often correctly give the idea about the nature and quality of a product....
10 Pages (2500 words) Essay

Strategic Thinking and Entrepreneurial Behaviour

The aim of this research report is to introduce and evaluate the basic management and leadership aspects of a well-known Nokia Corporation, which chiefly deals with mobile as well as network communication systems.... Moreover, to begin with, we will foremost present a historical evaluation and then move on to endow with and examine certain details regarding the company, including company's mission and trade strategy, its goals and leading ideology....
23 Pages (5750 words) Case Study

The Role of Social Media Techniques in Influencing the Purchase Behavior of Customers towards Apparel Brands in China

This research is being carried out to evaluate and present the role of social media techniques in influencing the purchase behavior of customers towards apparel brands in China.... The methodology for the study was both qualitative and quantitative.... hellip; The study leads to the conclusion that the most important and favorable social media techniques that frequently influenced the Chinese consumers were rewards and loyalty programs, discount schemes offers and customer feedback....
75 Pages (18750 words) Essay

The Era of Wearable Technology

The author of the text "The era of wearable technology" touches upon the wearable technology.... Reportedly, wearable technology is characterized as a type of clothing or accessory that integrates computing capabilities or other relevant electronic technologies.... hellip; Common varieties of wearable technology include smartphone bracelets, sunglasses with camera-taking capabilities, programmable T-shirts, heart-monitoring jewelry, GPS watches, electro-illuminating clothing, fitness-related bracelets that record vital body functions and even wearables that can assist professionals in the medical field....
23 Pages (5750 words) Research Paper

Apple Watch and its luxury gambit

However, the price stated for the watch is too high that it made its launching a disappointment to the many apple fans waiting for the product as they questioned what possible feature or reason would make them spend that amount of money.... The market has had a chance to get to know the product.... However, the price stated for the watch is too high APPLE WATCH AND ITS luxury GAMBIT al Affiliation: The apple watch is a smart watch- a device for the wrist that is computerized and it has been functionally modified to do more than timekeeping....
2 Pages (500 words) Essay

The Brand Value of Rich Media and Video Ads

In this study “The Brand Value of Rich Media and Video Ads” the main focus will be on how the brands act as marketing strategies for the organizations and how these strategies are accomplished through key aspects of branding.... Everybody associated with the brand had an impact on it-starting from the receptionist to the marketing manager.... Stories of symbolic brands like Harley-Davidson, Coca-Cola, and Volkswagen have become component of marketing tradition....
16 Pages (4000 words) Research Paper

Patterns of Behaviour and Buying Process of the Consumers

rdquo; People are exposed to a product and they develop a certain attitude towards it which in turn shapes their behaviour.... Sociologically, people's behaviour is shaped by factors such as friendship, love, status as well as self-esteem.... The paper "Patterns of Behaviour and Buying Process of the Consumers" describes that decisions are mainly influenced by their behaviour towards certain market offerings....
8 Pages (2000 words) Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us