E-Commerce: Airlines and the Virtual Market - Assignment Example

Select a Business Organisation of Your Choice and Explain How and How Well It Undertakes Your Chosen Process Table of Contents Introduction 3 Organising Management Process of British Airways 3 Conclusion 7 References 8 10 Introduction British Airways is regarded as one of the biggest international airlines of the United Kingdom.... In this similar concern, British airlines follow a new hierarchy structure, which possesses two major categories i....

These agencies fight within themselves to get the highest market share (Rand, 2006).... om) strategy is to market itself in the eco-tourism and beats the other two companies in terms of thoroughness and provides car rentals and hotel reservations at guaranteed prices.... They negotiate directly with the concerned airlines, hotels and car rental services.... Their deals with hotels and airlines return a very good price for the customers....

Until about a few years ago, all commerce has to be transacted against cash behind a counter.... Airline industry too had to implement very expensive retailing models with huge commissions being paid to the agents or service retailers.... E-com models have helped global businesses build up their revenue....

Basic marketing tells us that in order to efficiently market a product, companies should strike a balance among the different factors in the marketing mix.... The case stated how Virgin designed the distribution outlet in order for it to be appealing to its target market: "True to the...

Another important feature of GBS is the virtual centers that act as the locale for expertise which aids in the task of the dissemination of the subject matter.... According to Vargo, Melissa, and Akaka (2008) in their article "On value and value co-creation: A service systems and service logic perspective" global business services are mainly regulated by the two factors of goods-dominant (GD) logic and service-dominant (SD) logic. Global… These two factors have opened up the global business space as a limitless space of inter-related business operations....

e-commerce can be considered as an essential mode of purchasing and selling of goods and services.... Slowly and gradually the management of several leading organisations introduced e-commerce business concept in order to communicate directly with their customers....

The essay "Singapore Airlines Case" analyzes how Singapore Airlines utilizes its management programs like training and performance measurement in order to remain competitive in the market.... The success of any organization depends on the quality of services it offers to its customers....

Another major factor for the importance of E-commerce in the airline industry is that they are able to closely monitor the activities of the consumers and are able to conduct market research and collect customer data.... nbsp;  Many airlines have been able to reduce their costs by using E-commerce technologies.... Hence the intermediary costs are eliminated and the airlines are able to cut cost and provide cheaper tickets to the customers....