StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...
Free

Tourism Development of Masdar City - Essay Example

Cite this document
Summary
The essay "Tourism Development of Masdar City" focuses on the critical analysis of the tourism development of Masdar City. Masdar is an Abu Dhabi-based renewable energy company owned by the UAE government. The company aims to bring sustainable development to Abu Dhabi…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER93.7% of users find it useful
Tourism Development of Masdar City
Read Text Preview

Extract of sample "Tourism Development of Masdar City"

It has great potential of becoming one of the favourite tourist destinations in the global travel and tourism industry. The UAE government has done a commendable job in developing Abu Dhabi and Dubai as popular tourist destinations. However, in the case of Masdar City, the government has not taken any necessary initiatives for tourism development.

For developing Masdar City as a tourist attraction, it is necessary to frame and execute a comprehensive campaign plan. Therefore, to formulate an effective campaign plan for this city, several tasks have been followed and executed.

The secondary research analyses have disclosed that the UAE government is constantly trying to promote its country as a tourist attraction as the tourism industry has great economic importance. After the financial crisis of 2007-2008, UAE’s economy as well as the world economy is at its recovery stage. In the coming years, it is expected that people’s purchasing power will be enhanced and it will also increase people’s expenditure on leisure. This is a major opportunity that must be exploited by Masdar. As per the results and findings of the secondary research, key publics have been identified. Internal publics are the employees of the Masdar City project and the existing residents of this city. External publics are potential inbound tourists from different countries. Moreover, the secondary research has also found the specific primary and secondary target publics. Inbound tourists from South Korea and the UK are crucial for the UAE and hence this group is considered the primary external public while the other European countries are secondary external public.

To identify the key public opinions, views and consumer behaviours, extensive primary research will be conducted using a questionnaire. The primary goal of this campaigning plan is to establish Masdar City as the most preferred and healthiest tourist destination in the global tourism industry. For achieving short-term goals, some smart and specific objectives are determined, i.e. obtaining feedback from the internal public, increasing advertising, spreading awareness through promotional programs, etc. To achieve the overall goal and the objectives, a set of strategies and tactics will be executed respectively. The primary task of promotional programs is to deliver the messages of Masdar City to the target public. In this respect, Masdar City will be promoted through effective advertising tools like social networking, a mascot & slogan, a dedicated website and magazine for Masdar City etc. To increase the effectiveness and efficiency of this campaign plan for the longer term, evaluation and proper stewardship are inevitable. The potency of each objective will be evaluated using various financial and non-financial methods. Stewardship programs will focus on maintaining sustainable and long-term relationships with its key target public and it will focus on four primary areas, i.e. reciprocity, responsibility, relationship nurturing and reporting.

Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Executive Summary Essay Example | Topics and Well Written Essays - 500 words”, n.d.)
Retrieved from https://studentshare.org/other/1411871-executive-summary
(Executive Summary Essay Example | Topics and Well Written Essays - 500 Words)
https://studentshare.org/other/1411871-executive-summary.
“Executive Summary Essay Example | Topics and Well Written Essays - 500 Words”, n.d. https://studentshare.org/other/1411871-executive-summary.
  • Cited: 0 times

CHECK THESE SAMPLES OF Tourism Development of Masdar City

Strategic planning and development ( tourism perspective)

Identified Problem of the Company and the Opportunity of the Strategic Plan The core values of masdar have been defined by emphasizing on various attributes active in its micro and macro environment, such as the organizational objectives and the nature of the industry.... In this milieu, the vision and mission statements of the company focus on the overall development of the economy in the global perspective in terms of knowledge, implementation and expansion of the renewable energy and sustainable technologies industry (Masdar, n....
5 Pages (1250 words) Essay

Strategic Planning for Tourism in Abu Dhabi

The travel and tourism industry of masdar city has a direct competition with Dubai.... On the other hand, Middle East courtiers like Egypt are major tourist destinations and they are the major competitor of masdar city in travel and tourism industry (Deulgaonkar, 2011).... However, in order to develop the tourism industry of masdar city in the global market, its communication is not unique and effective.... This research paper 'Strategic Planning for Tourism in Abu Dhabi' will attempt to deal with the company's masdar city as this unit is engaged in infrastructural development that lead to the growth of the travel and tourism industry....
6 Pages (1500 words) Essay

Strategic Planning and Development: Masdar City Tourism Perspective

"Strategic Planning and Development: Masdar City Tourism Perspective" paper attempts to present a campaign plan for enhancing the tourism industry of masdar city.... employees and residents of masdar city.... The internal public must include the employees associated with the project of masdar city development.... External publics are the potential tourists from the different countries of the world and these people will have proper knowledge of masdar city's features and location....
9 Pages (2250 words) Essay

Economy of Abu Dhabi

Although the companies were able to find large deposits of the oil but World War II delayed the development of whatever had been discovered and Oman was unable to export oil till 1967.... The city of Abu Dhabi is the federal capital of the United Arab Emirates (UAE), a sovereign country of seven Emirates at the shore of the Arabian Gulf.... Abu Dhabi is both the name of the island city and the largest Emirate that surrounds it.... The city of Abu Dhabi is located at the junction and was first settled in the mid-eighteenth century as a hunting and pearling base....
10 Pages (2500 words) Research Paper

City of Worcester in the United Kingdom

The term paper "city of Worcester in the United Kingdom" aims to identify the core components of tourism marketing, focusing on branding, the creation of equity, and destination management.... The report will conclude with a set of best practice recommendations addressed to the city of Worcester.... The tourism industry is not simply one of the most profitable today but is also the fastest growing.... Destinations, be they cities, national regions (as the West Midlands), countries or cross-national regions, are locked in a fierce competition over the attainment of a greater share of the tourism market....
9 Pages (2250 words) Term Paper

Strategic Planning and Development

In this milieu, the company's vision and mission statements focus on the overall development of the economy from the global perspective in terms of knowledge, implementation, and expansion of the renewable energy and sustainable technologies industry (Masdar, n.... This paper ''Strategic Planning and Development'' tells that masdar was established in the year 2006 in the United Arab Emirates.... In this regard, masdar functions through five incorporated divisions, such as the graduate university, which primarily focuses on research related to renewable energy production and other components of the sustainable technologies industry....
5 Pages (1250 words) Case Study

UAE Mini-Park

here has been significant development in the region of Abu Dhabi with regards to the urban planning and development and catering to the heritage of the region.... The park will be promoted with the travel and tourism agencies in order to navigate the tourist the park location.... We will seek to finance this park by the government of Abu Dhabi and Sheikh Khalifa Bin Zayed Al Nahyan Fund as well the Abu Dhabi tourism Authority....
10 Pages (2500 words) Business Plan

Urban Planning and City Development - Masdar City Masterplan

inance: When writing a master plan report, the team should discuss finance thus making it easier for them and also for the development of masdar city thus the government should be responsible for the legalization of all requirements that are needed by the team and also offer money for the projects.... lanning of masdar city Master Plan Summary ... The object of analysis for the purpose of this paper "Urban Planning and City Development - masdar city Masterplan" is masdar city that is located in (Abu Dhabi) in the United Arab Emirates....
6 Pages (1500 words) Case Study
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us