StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...

International ManagementCase Study and Set the strategies - Essay Example

Cite this document
Summary
1. Export product from the United States. This strategy is already an established way of reaching foreign market. As the company will not be setting up a manufacturing plant in Europe, it will not be concerned about the high cost of investment in building and equipment…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER92.5% of users find it useful
International ManagementCase Study and Set the strategies
Read Text Preview

Extract of sample "International ManagementCase Study and Set the strategies"

Download file to see previous pages

It cannot also modify the product that it offers to the European market. The company will also have to deal with the high marketing expenses and will need to deal with the government authorities in keeping with their regulations on exporting. 2. Enter into an alliance with a large European company. Entering an alliance with a European company offers myriad of benefits for Dale. For one, this will enable the business organization to share risks and costs associated in entering the European market.

Since, it will be dealing with an established firm which is already prominent in the target market, its entry will be much easier. Conforming to government regulation is also facilitated by the partnership. It should be noted that governments often favor local companies than foreign ones. Through the partnership, Dale will also benefit from the European company's knowledge and brand equity in the market together with the technology and other expertise of its partner. However, drawbacks can include mistrust in sharing proprietary technology and cultural clashes.

Dale also has to deal with how to split the profit noting the asymmetric investments by the partners. 3. Manufacture the product in the United States and set up a wholly owned subsidiary in Europe. Manufacturing the product in the home country will enable Dale to reap economies of scale in production. Setting up a wholly owned subsidiary in Europe will allow the company to control marketing tactics and building brand image. It will also enable Dale to learn more about the market and tailor its product according.

However, this will present concerns over government regulation and having to deal with a workforce with a different culture. 4. License a European firm to manufacture and market the phone in Europe. This will benefit Dale with a high return on investment as it will be given a high fee for the manufacture and marketing of the revolutionary wireless phone. No intervention in the foreign market is required as the licensee shoulders all the risk involved. The only downside is its inability to reap returns on manufacturing and marketing activities.

It is recommended that Dale chooses to partner with a large European firm in manufacturing and marketing its product abroad. This partnership will enable the company to enter the market easier while using the strong brand equity of the large firm. Sharing the risk with another entity is a potential way of mitigating risk. It should be noted that its partner's knowledge about the market will allow it to tailor its product according to unique needs of its target market. Section 2.1. How does expanding internationally benefit Wal-Mart In the international arena, Wal-Mart recognized that opportunities in the home country were becoming constrained.

Wal-Mart is benefited from the international expansion through capturing a wider market base. It should be noted that as most developing economies improve their condition, opportunities abroad abound. The higher income in foreign markets represents profit prospects for retailers. The company also reaps economies of scale in purchasing and ordering due to its strategic partnership with merchandise suppliers. International expansion also enables it to employ its expertise and capabilities while banking on its strong brand equit

...Download file to see next pages Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“International ManagementCase Study and Set the strategies Essay”, n.d.)
International ManagementCase Study and Set the strategies Essay. Retrieved from https://studentshare.org/miscellaneous/1513550-international-managementcase-study-and-set-the-strategies
(International ManagementCase Study and Set the Strategies Essay)
International ManagementCase Study and Set the Strategies Essay. https://studentshare.org/miscellaneous/1513550-international-managementcase-study-and-set-the-strategies.
“International ManagementCase Study and Set the Strategies Essay”, n.d. https://studentshare.org/miscellaneous/1513550-international-managementcase-study-and-set-the-strategies.
  • Cited: 0 times

CHECK THESE SAMPLES OF International ManagementCase Study and Set the strategies

Marketing Strategies LAP Health the Product a Healthy Breakfast Substitute

This report analyzes and documents a part of the marketing plan of LAP breakfast alternative drink It begins with a background of LAP and goes on to establish a target market for it.... This is followed by setting out objectives for the product and finally identifying the 4Ps of marketing for it with explanation and ideas. … My organization is LAP Health and Beauty Pvt Limited and the product is a healthy breakfast substitute called LAP....
13 Pages (3250 words) Case Study

A Business Opportunity Analysis of a New International Business Venture is an Interfresh Limited

The marketing strategies will involve above-the-line and below-the-line marketing activities.... Therefore, marketing strategies are formed in ways which will fulfill the marketing objectives, given the budget that was decided.... The marketing strategies encompass creating customers, keeping customers and ensuring that customers are profitable....
15 Pages (3750 words) Case Study

Case Study: Amway Developing Competitive Marketing strategies

This has forced the company to restructure itself, so as to improve their chances of… This paper analyses the company's marketing strategies, and how it utilizes them for markets and products' development. The management for customer relationships is the expansion, maintenance, optimization and development of long-term jointly Case Study of Amway- Developing Competitive Marketing strategies Case Study of Amway- Developing Competitive Marketing StrategiesIntroductionAmway, just like any other organization, faces changes in external business environment....
1 Pages (250 words) Case Study

Merger, Acquisition, and International Strategies

This paper seeks to discuss the merger, acquisition as well as international strategies of Starbucks and the strategies that Love & Tea Company adopts.... nbsp;One of the major advantages of merger and acquisition is that they help established companies to improve their marketing strategies.... Apart from extensive advertising strategies that the company has adopted through the internet and in the US, Starbucks competitive position has also been achieved due to the various mergers and acquisitions that it has adopted in the US as well as in foreign markets....
6 Pages (1500 words) Case Study

Marketing Strategies of Cosmetics in an International Market

The case study 'Marketing strategies of Cosmetics in an International Market' aims to provide a clear picture of the marketing strategies companies use and the challenges that they face when penetrating new global markets.... hellip; Some enterprises face challenges in exploring new international markets because they lack well-developed marketing strategies.... Different questions on how the business can penetrate the diverse market share through different modes of transport, such as shipping, should be formulated to assist in choosing the best strategies....
5 Pages (1250 words) Case Study

International Business Strategic Management

Denmark focuses on the promotion of environmental protection mechanisms and strategies in the midst of global warming or climate change.... This makes it essential for the internal and international investors to focus on the adoption of environmental CSR programs and strategies for the protection and conservation of the environment.... The author of this case study "International Business Strategic Management" casts light on BBVA which is a Spanish retail banking institution, which focuses on the provision of quality services and products in accordance with the demands and expectations of the target markets....
7 Pages (1750 words) Case Study

Merger, Acquisition, and International Strategies

The "Merger, Acquisition and International strategies" paper analyzes the merger and acquisition strategy of two different public corporations in the USA, Dupont and Hickory Tech.... The report will try to highlight future business strategies available for both companies.... hellip; Hickory Tech has not involved in any international merger or acquisition to date....
6 Pages (1500 words) Case Study

Merger, Acquisition, and International Strategies

 This study "Merger, Acquisition, and International strategies" discusses the reason for merger American Airlines and U.... The study considers business and corporate-level strategies.... The study analyses merger prospects Arctic Cat.... Airways....
6 Pages (1500 words) Case Study
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us