StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...
Free

Three Es of Sustainable Marketing - Essay Example

Cite this document
Summary
The researcher of this essay aims to pay special attention to the three E’s of sustainable marketing: ecology; economy and ethnology. This research aims to evaluate and present the significance of these three E’s can be evaluated for Burgerville. …
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER92.4% of users find it useful
Three Es of Sustainable Marketing
Read Text Preview

Extract of sample "Three Es of Sustainable Marketing"

? Table of Contents Table of Contents 2 Introduction 3 Applications of Sustainable Marketing 3 Burgerville - A Sustainable Organization 4 Improving Social media as a Sustainable Marketing Tool 5 Conclusion 6 References 7 Introduction The company organizes its internal and external processes in a way that helps it to maintain value for its stakeholders. Internal process includes the management of resources and external process includes activities of the firm that is suitable for the environment. Stakeholder includes people which are directly or indirectly connected with the organization like owner, employees, shareholders and value chain partners etc. This method is known as Sustainable Marketing. Companies who want to establish and maintain its value and have clearly defined goals related to its activities and its effect not only on their economical condition but also on the people around and environment in which they operate. Applications of Sustainable Marketing Importance of Sustainable Marketing can be understood by the company when they start realizing that they are dealing with finite resources, so they have some responsibilities towards its existing and potential stakeholders, and by focusing on fulfilling its responsibilities they can gain benefit for short as well as long term. Thompson (2010), explained the different methods or thoughts of sustainable marketing, any resource that is lacking can be a problem, as a valuable way of learning to perform, and problems related to moral values and integrity. Organizations’ marketing can become more sustainable by means of three important strategies, commonly known as three E’s. Following are the ‘E’s of sustainable marketing: 1. Ecology: The management and safety of environment and replenishment of planet resources. 2. Economy: Efficient and sustainable activities performance with minimum cost. 3. Ethnology: Attentiveness and understanding are provided to help people. Company which is trying to sustain its connections with its internal or within the organization operations, and external factors which include society and nature, is consequent with its objectives towards sustainability is known as a Sustainable Marketing Organization (SMO). A market-oriented company try to bring together the requirements or necessity of its customer through all its aspects, similar to SMO that bring together the objectives and values for sustainability of the firm, and every decision they takes, is always based on its goals for sustainability. Burgerville - A Sustainable Organization Burgerville, a U.S.A based company with headquarter is in Tacoma, is a fast food chain and a good example to Sustainable Marketing. This company named Burgerville can be considered as a sustainable marketing company, their strategy of marketing is based on sustainable marketing, and this is the main factor to consider. This fast food restaurant's marketing strategy is based on the promise of development, contribution in the betterment of the location where they are placed, plus decreasing their negative environmental affects, as well as for profitability and growth of the corporation. Burgerville's main factor of attention is towards its value chain process, they try to deal with the producers closely to domestically source, to maximize efficiency (Needham 2009). Burgerville is trying to utilize wind power efficiently, and to recycle their waste to minimize wastage of their material. Their waste diversion program is a relevant example of Burgerville’s promise for sustainable activities. To manage the large amount of use less cooking oil produced in its store, Burgerville begin a biodiesel production and marketing program with collaborative work with a small local company which was at its start-up stage. Burgerville provides its every employee, safe atmosphere to work and healthcare which is afforded by them, in addition they also have started program to build and improve leadership skills, these all efforts is a part of their internal marketing program. Suggestion for the organization is that they should tools like social media and other sustainable marketing programs, that can be the initiative for improvement in customer based marketing. Improving Social media as a Sustainable Marketing Tool The significance of these three E’s can be evaluated for Burgerville in the following section. Figure of sustainable marketing elements is shown as follows: Source: Gunder (2007) Now see how digital media can be used for above explained three ‘E’s: 1. Ecology: The most environmental friendly way of communication is social media, when compared to other communication and networking methods. Firstly, no material is required. Material like flyers, letters, or press release, prints is required to circulate; therefore, there will be no costs for fuel or carbon emission. Organization’s method of networking is known as Burgerville networking, which is without any journey that means less pollution. Around 40 years ago, Arthur C Clarke said,” Don’t commute – Communicate”. 2. Economy: Financial or economical sustainability is also very important for any firm. And social media can be useful in this also. Social media is almost free of cost for any company, and through social media facts are shifts and broaden, this method is quiet feasible for almost all economies worldwide. There are very low barriers for entrance, needs low mobile phone or internet messaging from Burgerville. 3. Ethnology: Sustenance of marketing is also required to help cultures, people and societies. Social media can help Burgerville to get knowledge and understanding of people, their issues because of transferring factor of social change. Social media in this sector should be used with more care and consideration. Because this method of communication is widely used all over, it should be handled with care; otherwise it can affect the reputation of Burgerville. If we take example of Burgerville, its marketing plan should an annual event also beside regular use of social media. For sustenance, an online webinar would be raised this year by the company, is decided. No carbon output, no travelling for any purpose, there would be no waste to recover from their place, no lighting for the hall, or heating, no material would be there to produce. The thing which is significant is that what would be its effect on the minds of people of society, that Burgerville is organizing an event. Therefore, the three ‘E’s are very important and should be carefully used to sustain company’s value. Conclusion Sustainable Marketing is very important for the company and should be focused with full attention, because social media doesn't is not enough to create value. Burgerville and other companies should give attention to all three 'E's while making a marketing plan or designing campaign for marketing, and evaluation should be done on the role of social media that how it can support company's missions. References Needleman, S. 2009. Burger Chain's Health-Care Recipe. Wall Street Journal - Eastern Edition, Vol. 254 (52). pg.45-56 Thompson, P. (2010), What Sustainability Is (And What It Isn’t), in Pragmatic Sustainability: Theoretical and Practical Tools. Steven A. Moore, ed. New York: Routledge, pp.15-29. Gunder, M. (2007). Sustainability: Planning's Redemption or Curse? Planetizen, accessed from http://www.planetizen.com/node/22812 Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Three Es of Sustainable Marketing Essay Example | Topics and Well Written Essays - 1000 words”, n.d.)
Retrieved from https://studentshare.org/marketing/1396002-three-es-of-sustainable-marketing
(Three Es of Sustainable Marketing Essay Example | Topics and Well Written Essays - 1000 Words)
https://studentshare.org/marketing/1396002-three-es-of-sustainable-marketing.
“Three Es of Sustainable Marketing Essay Example | Topics and Well Written Essays - 1000 Words”, n.d. https://studentshare.org/marketing/1396002-three-es-of-sustainable-marketing.
  • Cited: 0 times

CHECK THESE SAMPLES OF Three Es of Sustainable Marketing

Sustainable Packaging

The manufacturing process of sustainable packaging uses clean production technologies and best practices that minimise environmental pollution.... Hence, the production of sustainable packaging must consider this hazard in ascertaining a habitable environment.... The design of sustainable packaging products aims at optimizing materials and energy use.... The process of tendering, acquisition, and production of sustainable packaging should be cost effective to realize targeted comp-any profits....
4 Pages (1000 words) Essay

The Evolution of the Concept of Sustainable Marketing

The study includes evaluation of the importance of sustainable marketing practices in the modern day business environment.... Over the course of study various contemporary researches related the topic of sustainable marketing has been analyzed.... The study also looks to explore the implication of the research in the area of sustainable marketing practices.... Figure 2 Different elements of sustainable marketing Sustainability Marketing looks to integrate ecological and social criteria into the total process of marketing....
8 Pages (2000 words) Essay

Walt-Mart Soft Drink Adds Some Needed Pop

Data in the field of marketing research demonstrates that over 80 percent of the impact related to attracting the visual senses of a customer is related to a color schema (Morton).... nbsp;Packaging has become a value-added function that can be difference-maker for marketing directors since it is an income-generating marketing variable.... This report “Walt-Mart Soft Drink Adds Some Needed Pop” is divided into five sections which are sustainable packaging, the effects of colors on packaging design, industry cases, packaging content & modeling, and a conclusion....
5 Pages (1250 words) Assignment

Sustainable Food Business Sector

This research is being carried out to explore triple bottom line issues affecting broader sustainable food sector, specific marketing challenges facing this business sector and potential strategies and tactics for a more sustainable and mainstream future.... hellip; This research will begin with the statement that sustainable food can be defined as food that is being produced in the healthiest way without causing any impact on the environment.... This paper illustrates that the sustainable foods are produced in the best possible ways and are traded within the ethical norms without causing any harmful impact on the society or the environment The food products that are termed as sustainable are produced and traded in such a fashion that it contributes towards the sustainable livelihoods as well as the local economies, enhances protection towards animals and plants and also takes into consideration the welfare of wild as well as farmed species, it also takes into account all possible measures so as not to cause any damage to the natural resources and contribute positively towards the climate, and provide various kinds of social benefits such as good food quality, educational opportunities and healthy and safe products....
13 Pages (3250 words) Essay

Sustainable Marketing for Beauty

The limiting factor of this study lies on the author dwelling on one area of sustainable marketing which in this case is beauty in salons within the sector of cosmetics.... The author will therefore strive to reveal what marketers and businesses can do towards realization of sustainable marketing.... This report seeks to explore some of the most pivotal issues that come with sustainable marketing.... By being able to obtain necessary requirements in the sustainable marketing of cosmetics in the beauty industry, the supplies will be able to effectively respond to consumer demands....
13 Pages (3250 words) Assignment

Sustainable Relationship Marketing: McDonalds Corporation

Five major models discussed in this report are: (1) Relationship Marketing's Six-Markets Model; (2) sustainable marketing Model; (3) Ethical Relationship Marketing Model; (4) The Morgan-Hunt Model of Relationship Marketing; and (5) Return on Relationship Model.... This report provides a theoretical overview of relationship marketing paradigm and to identify measure concepts, principles, models and benefits of it.... Relationship marketing is defined as “Total relationship marketing is marketing based on relationships, networks and… It is directed to long term win-win relationships with individual customers and other stakeholders and value is jointly created between the It transcends the boundaries between specialist functions and disciplines....
28 Pages (7000 words) Assignment

Sustainable Marketing Econ-Friendly Fashion

The researcher of this essay analyzes the sustainable marketing in the Fashion Sector.... sustainable marketing is based on the idea of sustainable development.... hellip; The essay discovers the Fashion sustainable marketing.... The paper "sustainable marketing Econ-Friendly Fashion" discovers the sustainable marketing in the Fashion Sector.... sustainable marketing is a process which involves promoting products that are environmental friendly and safe at the retail level, which helps the company to reach its sustainability goals....
12 Pages (3000 words) Assignment

Barriers to Advocacy of Sustainable Consumption

This work "Barriers to Advocacy of sustainable Consumption" gives insight into some of the barriers that make it difficult for companies to persuade buyers to embrace sustainable consumption.... However, the universal adoption of sustainable consumption is not broadly evident, in the sense that, some people are opposed to it, while others are willing to embrace it but they encounter diverse impediments (Arbuthnott, 2009, pp.... Despite having knowledge about these cons and pros of sustainable consumption, a great proportion of the global populace is yet to make it a habitual consumption pattern (Heinberg, 2011, pp....
8 Pages (2000 words) Coursework
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us