StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...

Evaluate the effect of Technological change on the Business Environment of Sony - Case Study Example

Cite this document
Summary
Evaluate the effect of Technological change on the Business Environment of Sony Table of Contents Evaluate the effect of Technological change on the Business Environment of Sony 1 Table of Contents 2 Introduction 3 About the Company 3 Main Body 5 Strengths 5 Weaknesses 6 Company Strategies 7 Conclusion and Recommendations 9 References 11 Bibliography 12 Annexure 14 Introduction The present age of business market has often been classified as the age of competition…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER94.3% of users find it useful
Evaluate the effect of Technological change on the Business Environment of Sony
Read Text Preview

Extract of sample "Evaluate the effect of Technological change on the Business Environment of Sony"

Download file to see previous pages

The present study would focus on the technological change and their effects on the business strategy of organizations. The choice of the topic assumes significance in the present business environment as most of the firms operating in the modern day business environment have been severely affected as a result of the fluctuations in the business environment that has emerged as a result of the recent economic and financial crisis. The organization selected for the study is Sony Electronics. The choice of the organization assumes significance considering the fact that Sony is a market leader across many consumer electronic markets of the world as is known for its excellence in innovation in its product lines.

The firm is accredited with numerous innovations in the field of consumer electronics. Products like Sony Walkman have created a revolution in the world. About the Company Sony Corporation was established in the year 1946 at Tokyo, Japan with an initial start up capital of 190,000 Yen (Sony, 2011). The name of the company has been derived from the Latin word ‘Sonus’ which means sound. . roximately 7,214,000 million Yen as of 2009.The product portfolio of the company consists of Audio, Video, Televisions, Communication and information devices, Semiconductors and various electronic components like batteries, recording systems etc (Sony-b, 2011).

The business prospects of Sony Corporation are largely affected due to the fluctuations in the business environment of the firm. The aspect is more important considering the fact that the firm operates in different markets across the globe which have different consumer behaviour. In addition to varying tastes of consumers the firm also faces issues that are related to the macro environmental aspects like exchange rate fluctuations, economic and fiscal policies etc. Presence of competitors also affects the business prospects of the firm as it plays a major role in shaping the future framework of strategies for the organization.

The effect of fluctuating business environment can be easily ascertained by analysing the revised business and revenue forecasts (refer annexure 1) of the company for the year 2010. The global economic down turn has also played a major role in the revision of estimated forecasts. This aspect assumes significance since the sales of electronic products are largely linked to the disposable income of the consumers. The global recession has played a major role in the declination of disposable incomes of individuals which has played a major role in the declination of sales volume and profitability of business organizations like Sony Corporation.

Exchange rate fluctuations have also led to considerable pressure on the strategists of the organizations to lower their expected revenue margins. In addition the price competition which has started as a result of dip in sales figure corresponding to the

...Download file to see next pages Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Evaluate the effect of Technological change on the Business Case Study”, n.d.)
Retrieved from https://studentshare.org/geography/1406574-evaluate-the-effect-of-technological-change-on-the
(Evaluate the Effect of Technological Change on the Business Case Study)
https://studentshare.org/geography/1406574-evaluate-the-effect-of-technological-change-on-the.
“Evaluate the Effect of Technological Change on the Business Case Study”, n.d. https://studentshare.org/geography/1406574-evaluate-the-effect-of-technological-change-on-the.
  • Cited: 0 times

CHECK THESE SAMPLES OF Evaluate the effect of Technological change on the Business Environment of Sony

The current strategy of Sony

The current strategy of sony is intended to transform the company “into a more innovative, integrated, and agile global company with its next generation leadership firmly in place”.... Since innovation is at the heart of sony's business model, Sony intends to enrich its strengths with external expertise by accelerating the efficiency of R&D, as well as by enabling the company to effectively respond to rapidly changing customer needs and preferences in the network era....
13 Pages (3250 words) Essay

The Influence of Technological Change on Employee Performance

The paper "The Influence of technological change on Employee Performance" affirms that the use of creativity methods in an organization builds up the creative capabilities and outcomes of employees.... hellip; The rapid pace of technological change is further speeding up and its difficulty intensifies.... By involving the process of technology selection, this paper will argue that the incentives to implement technology, and the mechanism by which major choices are made, influence how the technology is used and the effect of adopting the technology....
8 Pages (2000 words) Essay

Factors influencing decision making in organizational change: a case study of Samsung Electronics

ccording Park & Gill (2006) SAIT is a Research & Development (R&D) center established in 1987 to help Samsung develop advanced technologies that would prepare the future of the business.... Essentially, Samsung's success can be attributed to the fact that SAIT has been able to transfer its projects to the business lines.... Most of the decisions made during the change process at Samsung Electronics were influenced by the external environment, especially the prevalent economic,...
7 Pages (1750 words) Essay

The Effect of Strategic Human Resources Management on the Practices

The paper "the effect of Strategic Human Resources Management on the Practices" evaluates the role played by strategic human resource management in augmenting the responsibility of human resources' for monitoring the external environment.... The study evaluates the effect of strategic HRM on the HR management practices of three of the leading organizations based in the United Kingdom namely Unilever plc, BT plc, and GlaxoSmithKline plc.... Strategic planning is an essential form for the management of the business in accordance with the derived objectives....
16 Pages (4000 words) Term Paper

The Balanced Scorecard

The Balanced scorecard is used in organizations with an objective to streamline the strategies and vision of the organization with the activities followed in the business processes.... hough the balanced scorecard system was originally developed by Kaplan and Norton to be implemented as a technique for performance management and evaluation, the technique is now used extensively by the organizations as a framework for implementation of new strategies in the business by the identification and deployment of the value drivers in the business with an aim to create strategic advantage....
4 Pages (1000 words) Essay

Apples iPhone: Calling Europe

nbsp;Since SWOT analysis is also derived from PEST analysis of the external environment, the external factors influencing O2's decision can further be analyzed in terms of which prominent factors (political, economic, social, technological) could have influenced O2's strategy to distribute the product.... In addition, the PEST analysis would closely evaluate which external factors in the environment (political, economic, social and technological) greatly impact the strategic decision of O2 to market the product....
15 Pages (3750 words) Essay

Analysing the External Environment

nbsp;… the business has to acclimatize to its environment to make certain its survival.... nbsp; The external environment may be used to define individuals who affect the business in some way even though they are not a part of it.... A number of external elements can be affected by company advertising, while others call for the business to implement changes (Daft, 2010:111).... The author of the paper analyzes a business' external environment which includes parts of the establishment that cannot be controlled from within....
12 Pages (3000 words) Term Paper

Innovation Diffusion and New Product Growth Models

nbsp;Innovation is the most important tool to success for the organizations in the post-Fordism business era.... The discussion of the study “Innovation Diffusion and New Product Growth Models” will evaluate and analyze various unhelpful behavior and practices of organizations in contrast to the innovative approaches of the other businesses....
14 Pages (3500 words) Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us