StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...

The Effects of Globalization on Cadbury Schweppes - Dissertation Example

Cite this document
Summary
The paper "The Effects of Globalization on Cadbury Schweppes" states that the SWOT and PESTLE analyses demonstrate that the maximisation of shareholder value was largely pursued via brand creation and protection and the continued diversification and expansion of business globally…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER96.4% of users find it useful
The Effects of Globalization on Cadbury Schweppes
Read Text Preview

Extract of sample "The Effects of Globalization on Cadbury Schweppes"

Download file to see previous pages

The growth directions of Cadbury’s since its inception 200 years ago justifies an evaluation of the impact of globalization on the organization. As we have already discovered, Cadbury’s started out as a coffee shop of sorts and today it is an entirely different company. It went from serving ready-to-make drinks to manufacturing chocolates. This research intends to discover the extent to which globalization impacted the expansion of products and how those products have been marketed globally.

This research will therefore look at Cadbury’s progression on global markets over the years. Special attention is paid to the external environment and the corresponding changes in Cadbury’s product placement and marketing strategies.Cadbury is one of the world’s largest and most successful family businesses (Chaston 2009). Moreover, it manufactures and markets confectionery and beverages globally. Their products are branded and remain competitive and unique. Cadbury markets its goods in 200 countries globally and employs 45,000 employees worldwide (George 2011).

Cadbury’s is particularly interesting because it is demonstrative of an organization that begins with a relatively minimal start-up and demonstrates how small beginnings can lead to larger global undertakings. Cadbury’s began in 1824 when John Cadbury opened a coffee shop on Bull Street, Birmingham. From that shop, John Cadbury sold coffee and tea as well as chocolate drinks that he himself prepared for customers (Birminghamuk.com, n.d.). At the time, chocolate was considered a privileged beverage and item and could only be afforded by the wealthy.

John Cadbury capitalized on that concept and he commenced an aggressive campaign strategy with the result that his shop became popular and his business flourished. By 1840, Cadbury was operating in a factory and he partnered with his brother Benjamin Cadbury. By 1850, the government reduced import taxes on cocoa and the Cadbury brothers were able to import cocoa in greater quantities and were therefore in a position to expand the production of their products (Birminghamuk.com).

...Download file to see next pages Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“The effects of globalisation on an organisation Dissertation”, n.d.)
Retrieved from https://studentshare.org/family-consumer-science/1416411-the-effects-of-globalisation-on-an-organisation
(The Effects of Globalisation on an Organisation Dissertation)
https://studentshare.org/family-consumer-science/1416411-the-effects-of-globalisation-on-an-organisation.
“The Effects of Globalisation on an Organisation Dissertation”, n.d. https://studentshare.org/family-consumer-science/1416411-the-effects-of-globalisation-on-an-organisation.
  • Cited: 0 times

CHECK THESE SAMPLES OF The Effects of Globalization on Cadbury Schweppes

Environmental Changes of Cadbury Company in Last Five Years

From the year 1969 onwards Cadbury's was known as "cadbury schweppes plc" but that was until a demerger took place in May 2008.... Cadbury merged with schweppes in 1969 to form Cadbury Schweppe and from there on they went on to acquire Sunkist, Canada Dry, Typhoo Tea, and more.... Also, schweppes Beverages was created (English Tea Store 2009).... The assignment "Environmental Changes of cadbury Company in Last Five Years" focuses on the critical analysis of the major environmental changes of cadbury Company in the last five years....
16 Pages (4000 words) Assignment

Ethics in Eastern Kentucky University

Ethical business practices; A cadbury schweppes case study.... k/cadbury-schweppes/ethical-business-practices/the-importance-of-ethics-in-business.... “Corporate Social Responsibility In The globalization Era” Economics and Organization Vol.... The primary concern of ethics pertain to an individual's judgment about what is right or wrong, in organizations decisions are either made by individuals or groups, nevertheless, those involved in the process are influenced by the culture of the particular organization (The Times 100, 2002)....
2 Pages (500 words) Research Paper

Ethical Business Practices

The term paper "Ethical Business Practices" states that in this age of globalization and industrialization, the most essential weapon that might be used by any business organization or entrepreneur is ETHICS.... If the proper ethical decisions are taken, then it might surely offer positive effects and in case of negative decisions....
6 Pages (1500 words) Term Paper

The Importance of Marketing to Organizations in the Twenty-first Century

nbsp;… This research will begin with the statement that advances in technology in developed countries, as well as the opening of markets in several developing countries in recent years, have led to a worldwide trend toward globalization, increasing the importance of marketing to organizations in the new economy....
14 Pages (3500 words) Coursework

Internal and External Influences on Business

The cadbury story is a fascinating study of industrial and social development that spans over a century and a half.... In the paper “Internal and External Influences on Business,” the author focuses on various external and internal factors that influence the functioning of a business enterprise....
14 Pages (3500 words) Assignment

Human Resource Development

he idea that globalization… This however is not the only extent to which globalization effects the business processes of multinational corporations as, like all other policies, the HRD policies are The following discussion presents a detailed account of how firms shape and re-invent their HRD policies in conformity with their business requirements and what processes are the most crucial for survival in an environment where a competitive advantage is the only way to survive in the market....
22 Pages (5500 words) Essay

Corporate and Global Strategy

This paper examines the general corporate strategy of cadbury schweppes, a company that produces and sells candy, chocolates, and drinks.... hellip; The expansion of the globalization has made the above situation even harder for the firms around the world.... As Guillen (2001, 235) accepted, globalization can be considered as 'a process fueled by, and resulting in, increasing cross-border flows of goods, services, money, people, information, and culture or as a decoupling or "distanciation" between space and time'....
16 Pages (4000 words) Term Paper

The Usefulness and Application of Ethical Egoism

For companies such as cadbury schweppes, the reason why they have to focus on being ethical producers who show their concern for the environment is simple.... Therefore, the company makes it very public that they support environmental causes and even make it point to tell the consumer that the trucks they use and the operations they have with Cocoa farmers are all environmentally-friendly (cadbury schweppes, 2008).... undamentally, the ethical theory which seems to be applicable to cadbury schweppes or companies like it is the theory of ethical egoism....
9 Pages (2250 words) Case Study
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us